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The future of television is here.

TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognising that apps are the future of television. Apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS, innovative ways to connect with your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV. This is where television is headed.

It’s all about apps.

Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps to access all sorts of entertainment. And that’s exactly where TV in the living room is heading too. Apps allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.

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